our story
At Syra, we believe that beauty is more than what you see; it’s what you feel.
Your hair carries stories—caring for it should be an intentional moment, not just a routine.
Syra is rooted in discovery—the journey of returning to yourself. Just as every journey shapes us, daily rituals have the power to ground, restore, and reconnect us.
That’s why Syra blends science and nature to create hair rituals that feed your soul—pauses in your day to bring you back to yourself.
Because beauty isn’t about transforming into something new, but about uncovering the essence of who you already are.
NOTE FROM OUR FOUNDER
"Creating Syra was a deeply personal journey for me.
I started Syra at a time when I was struggling with my own hair loss, which left me feeling disconnected from myself.
I realized that beauty is more than appearance; it’s about feeling whole, grounded, and true to who we are.
Syra became my answer—a daily ritual to anchor myself in calm, balance, and genuine self-love.
For me, Syra is about more than hair care; it’s about honoring your most authentic self with every ritual.
My hope is that Syra becomes your space for self-discovery, a way to reconnect and find strength, so you can show up confidently as you are."
— Imane, SYRA Founder
